Everything is marketing.
And marketing ruins everything. From the early days of free electronic mail and the family camcorder to full inboxes of spam and snarky hamburgers on Twitter, one truth resounds: We’ll find a way to ruin it. Human beings everywhere are scrounging for a crumb of authenticity while marketing trends lumber forward towards templates and formulas. If it can get anyone’s attention, for any amount of time, we’ll find a way to ruin it.
This is why we can’t have nice things.
Dive deep into industry trends, explore new platforms, break down the big campaigns, and practice ruining less things, less often.